Since Acqua di Parma's Colonia fragrance debut in 1916, the small perfumery from Parma, Italy has continued to create expertly handcrafted products that capture a passion for beauty, an eye for detail, and a contemporary interpretation of luxury.

Acqua di Parma is the expression of exclusively Italian savoir vivre and savoir faire.

Quality, creativity, elegance and exclusiveness are the values underpinning the Acqua di Parma style. The quality stems from rigorous selection of materials and prestige handcrafting. The creativity gives new forms to a timeless classic. And the exclusiveness is what makes all Acqua di Parma products unique in their celebration of the very essence of beauty. These hallmarks enable aesthetic perfection to grow into an authentic lifestyle. They express luxury that is discreet and never flaunted, always rendered personal, embracing the traditional and the contemporary.

Luxury defined by subtle details the inexperienced eye could miss, selection of materials, impeccable manufacturing, handcrafted finishes, perpetuation centuries of tradition to find new life in contemporary designs.