Living Proof gives you your best hair, powered by brilliant science.

Living Proof was created with a simple ambition - challenge conventional wisdom to solve the toughest beauty problems. It all began back in 2004 when Dr. Bob Langer, an MIT Institute Professor, teamed up with brilliant scientists and took a look at the beauty industry. They analyzed what was actually in beauty products and discovered that the industry relied on the same off the shelf ingredients, silicones and oils, for years. This inspired Living Proof founders to create new technologies that would offer women "proof in a bottle" rather than "hope in a bottle."

Living Proof
Slava Yurthev Copyright

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