LOVED BY MAKEUP ARTIST AROUND THE WORLD

Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. "The Signature No-lash lash" is a staple in every makeup artist kit and frequently worn by celebrities.

NO MAKEUP-MAKEUP

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless "no makeup-makeup" style. After years of profound research, Sweed was born and the collection is now extended with new makeup staples. Gabriella's motto is "look like yourself after a 2 weeks' vacation – glowing skin, lush lashes and full of life".

VEGAN

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.